STEM™ Marketing Ltd was founded out of a love for marketing. We believe that the marketing process is the lifeblood of any commercial organisation and that when it is applied well, drives significantly more value than when it is applied with mediocrity. One of the first things people are taught at business school is that they should audit the way they do their marketing – how often is this done? How often is it done well?

We believe it should be done at least annually and after major company initiatives such as the introduction of a marketing excellence programme or a major new launch.

We believe that a marketing audit should be done methodically; using a process that covers strategy through to execution and that includes every single function involved directly or indirectly with the commercial process, including support agencies.

The STEM™ Marketing Audit is the only tool that provides you with a holistic view of your marketing effectiveness from strategy to execution across all functions and agencies

We believe that a marketing audit should be done by external people, to ensure complete objectivity and it should be done by people who themselves have experience in marketing.

At STEM™ we only recruit experienced marketing professionals who understand the world of our clients. This way the audit process can be hassle free and as fast as possible. This means we will not divert your teams away from their day-job and we will provide practical action plans within 4-5 weeks.

What are our principles of partnering?

At STEM™ Marketing Ltd:

• We aim to be an ally
• We are not here to pick faults
• We are here to identify which key strengths to build from and which key development areas require focus to further strengthen marketing effectiveness
• We understand your world as we are marketers ourselves and aim to make the audit process as hassle free and as fast as possible
• We will not divert your teams away from their day-job
• We will provide practical action plans within 4-5 weeks

Founding members of STEM™ Marketing Ltd

	Rob Wood Managing Director

Rob Wood: Managing Director

Rob has 21 years sales and marketing experience gained in retail, the NHS and pharmaceuticals and was recently Company Director at AstraZeneca Pharmaceuticals, where five years ago he introduced Marketing Excellence. More recently he ran the largest arm of AstraZeneca’s business, Specialist Care, which grew significantly ahead of plan under his leadership through a combination of brand re-positioning and effective execution.

Prior to this Rob set up the international office of Medical Radar, a Swedish based marketing consultancy and market research agency, which was subsequently bought by IMS.

Other positions held by Rob include Sales and Marketing Director and founder member of the UK operating business for Menarini, Italy's largest pharmaceutical company and Director of Marketing and Planning at the Aintree Hospitals NHS Trust.

	David McNaughton Director

David McNaughton: Director

David has twelve years experience in marketing and has held a variety of senior marketing positions within a number of pharmaceutical companies.

Most recently, David ran Oncology Marketing at Pfizer, with responsibility for establishing the company as a leader in this therapy area.

During his time at Pfizer, David introduced the highly successful ‘The Cancer Agenda’ and ‘Pfizer Forum’ meeting series, the annual ‘Excellence in Oncology’ awards event as well as an innovative primary / secondary care pathway programme for Alzheimer’s services in the NHS.

David has held other marketing positions at Menarini and Medeva and has been involved in numerous successful brand launches

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